Tuesday, January 14, 2025
Arrival and check-in
- 18:30 Pick up from the hotel lobby
Opening night | welcome reception & dinner at Fabrica Moritz
Wednesday, January 15, 2025 - Meeting at AC Hotel Barcelona Forum
- 08:00 Welcome to Masterclass Barcelona
- Welcome to the new era of print by Haim Levit
- 10:05 Coffee break Partner Showcase (3rd floor) and split into groups
- 10:35 Labels & Packaging (Group A&B) | General Commercial Printing (Group C&D)
- Group A&B in meeting room Sagrada Familia (4th floor)
- Group C&D in meeting room 22@ (3rd floor)
Labels & Packaging session (rotating groups):
- General overview, trends, opportunities - Eli M
- Indigo 200K success stories by HP & channel partners on stage
- Folding carton momentum in Asia - Mahidi
- Channel panel discussion: V12 and Flexo sell against - Adir A
- General Commercial Printing session (rotating groups):
- Commercial market landscape: trends, opportunities, success stories - Anat R
- Channel panel discussion Ser 5 - Anat R
- Competitive intelligence: HP Indigo - Nimrod C
- Competitive intelligence: HP PageWide - Rolando M
- 12:05-13:00 Lunch at restaurant Dia&Nit (4th floor)
- 13:00-14:30
Group A in meeting room Eixample (3rd floor)
Group B in meeting room Gracia (3rd floor)
Group C in meeting room 22@ (3rd floor)
Group D in meeting room Montjuic (3rd floor)
- 14:30-15:00 Coffee break Partner Showcase (3rd floor)
- 15:00-15:30 Channel Chat: A private roundtable in meeting room Sagrada Familia (4th floor)
- 15:30-16:00 From vision to reality: building customer success together with Sylvain Faligand
- 16:00-16:30 Q&A with HP Industrial Management
- 17:00 Pick up from the hotel lobby
- Awards ceremony
- Team building & Dinner at Casa Codorníu
Thursday, January 16, 2025 - Meeting at GeC (Graphics Experience Center) Sant Cugat
- 07:30 Transfer to GeC Sant Cugat
- 08:30 Keynote speaker: Transforming business partnerships in today's interconnected world by Theresa Caragol, AchieveUnite in Auditorium
- 09:45-10:00 Disrupting with Artificial Intelligence by Joan Perez Pericot in Auditorium
- 10:00-10:30 Selling Software and Solutions: a new channel program by Kirk Lewis in Auditorium
- 10:30-10:40 Expert Talk: Sustainibility by Carlos Lahoz in Auditorium
- 10:40-11:15 Coffee break at Patio
- 11:15-12:45 General Commercial Printing (Group A&B) | Tour at the GeC & Partner Showcase (Group C&D)
- Group A&B in meeting room Auditorium
- Group C&D in meeting room Pla 1,2 for Partner Showcase & Tour at the GeC (in rotation)
- General Commercial Printing session in Auditorium:
- Commercial market landscape: trends, opportunities, success stories - Anat R
- Channel panel discussion Ser 5 Lead - Anat R
- Competitive intelligence: HP Indigo - Nimrod C
- Competitive intelligence: HP PageWide - Rolando M
- 12:45-13:25 Lunch at Patio
- 13:25-14:55 Labels & Packaging (Group C&D) | Tour at the GeC & Partner Showcase (Group A&B)
- Group C&D in meeting room Auditorium
- Group A&B in meeting room Pla 1,2 for Partner Showcase & Tour at the GeC (in rotation)
- Labels & Packaging session in Auditorium:
- General overview, trends and opportunities - Eli M
- Indigo 200K success stories by HP and channel partners on stage
- Folding Carton Momentum in Asia - Mahidi
- Chanel panel discussion: V12 and Flexo sell agains - Adir A
- 14:55-15:40 Sessions per group
- Group A in meeting room Pla 3 (Commercial 1#)
- Group B in meeting room Pla 4 (Commercial 2#)
- Group C in meeting room Auditorium (Labels)
- Group D in meeting room Sitges (Flexible Packaging & Folding Carton)
- 15:40-16:10 Coffee break at Patio
- 16:15-17:00 Sessions per group
- Group A in meeting room Pla 3 (Commercial 2#)
- Group B in meeting room Pla 4 (Commercial 1#)
- Group C in meeting room Auditorium (Flexible Packaging & Folding Carton)
- Group D in meeting room Sitges (Labels)
- 17:00-17:30 The 5 great transitions of print by Amir Raziel in meeting room Auditorium
- 17:30-18:00 Q&A with regionals GMs